Jalisco’s blue agave fields are where tequila starts, and this day trip puts you right there. You’ll wander the endless rows of plants, learn how agave turns into Mexico’s famous spirit, then step into La Rojeña – José Cuervo’s oldest distillery, making tequila for over 200 years – watching the whole process from cooking to bottling. Free time in charming Tequila town lets you grab lunch in the main square and try local bites. The kind of day that mixes real tequila education with relaxed small-town Mexico vibes.
The volcanic soils of Jalisco and the copper stills of the world's most famous distillery serve as the stage for this 9-hour high-impact cultural expedition.
Operated by Estacion Turistica GDL, this "Top Rated" journey transitions from the urban center of Guadalajara to the sun-baked agave heartland.
You move from the vast, blue-hued fields where the spirit begins to the historic halls of Fábrica La Rojeña, experiencing an environment where 200 years of tradition meet modern craftsmanship.
Because this tour includes a guided visit to the Jose Cuervo distillery and free time in the "Magical Town," you should book your Tequila and La Rojeña tour early to secure your 2026 departure.
Expect a sensory-rich, informative, and visually striking immersion into Mexico's national heritage. The transition from the air-conditioned van to the agave fields requires comfortable walking shoes and sun protection. The environment is one of "historic authenticity," where the aroma of cooked agave fills the air. Note that the tour is not recommended for travelers over 95 years old, and you should be prepared for a full day of moderate walking through cobblestone streets.
Pay close attention during the unscheduled 45-minute stop; it often provides the best vertical views of the canyon or fields without the crowds found at the main entrance.
Don't miss the marquesitas in the main plaza; these crunchy crepes filled with cheese and chocolate offer a perfect vertical contrast of salty and sweet.
Our agency finds that travelers who visit the Jose Cuervo distillery on a weekday often enjoy a much more intimate vertical look at the copper stills.
If you want a premium experience, head to the restaurant owned by José Cuervo on the main square; it offers a vertical menu of high-end tequila pairings that aren't available at the standard street stalls.
The agave landscape and town atmosphere change vertically throughout the 2026 season.
At your Guadalajara hotel or at the meeting point: Calle 12 de diciembre 3070 at 9:55 AM.
No, food and drinks are at your own expense during the free time in town.
The tour includes an official guided visit to Fábrica La Rojeña (Jose Cuervo).
Yes, though the tour is not suitable for people over 95 years old.
Yes, it is recommended for lunch, street snacks, and tips in the town of Tequila.
Book it today with Guadalajara Tequila Tours or simply following this link.
